Nomady
Branding that connects adventurers to the heart of rural life, crafted for simplicity and authenticity.
Client Nomady | 2019-2023
Nomady offers a digital gateway to authentic rural adventures, connecting adventurers and families to natural camping and unique accommodations. It merges digital convenience with outdoor allure, providing a journey to nature, simplicity, and authenticity.
Challenge
The challenge was marrying digital ease for tech-savvy explorers with the pastoral serenity of the countryside, creating an inviting and innovative brand presence.
Solution
Nomady's interface pairs advanced technology with a warm aesthetic. Drawing on nature and outdoor activities for design inspiration, it creates a relatable experience that's both straightforward and engaging, encouraging exploration and trust.
Elements like the logo, colors, and secondary design components draw inspiration from nature, outdoor sports, and trail signage, enhancing the rural, simple, and authentic feel. The written and spoken language is straightforward and personable, creating closeness and trust.
State-of-the-art UI instills confidence and removes barriers, while quality print products further establish trust and reliability.
The platform employs a premium yet approachable visual language that makes nature tangible and people relatable, fostering sympathy and trust.
Playful illustrations ignite the spirit of adventure.
A versatile system has been developed, using interchangeable foregrounds and backgrounds, allowing for countless combinations and creating fitting visuals for every purpose.
